B2B marketing is the process of matching and combining your company's capabilities with the needs of ....
A buying center
B2B market structure is more.... than B2C market ?
Dispersed with many buyers
Concentrated with fewer buyers
B2B products/services can be ... than B2C products ?
More technically complex
Less customized to user preferences
Demand in business market is ... .
Upstream sub-contractor are .... by the end-user demand.
Which elements tend to ease buyer-seller relationships ?
Limited information exchanged
Decision process steps start with
Problem recognition ?
General need description ?
Product specification ?
B2B branding starts with
Does a professionally trained buyer behave always rationally ?
Yes, functional involvement and task motives predominate.
No, professionalism is predominant but emotions are not to be negleted.
CRM stands for
Consumer Research Management
Customer Relationship Management