Question 1
Cultural approach to organizations
Clifford Geertz and Michael Pacanowsky
Maxwell McCombs and Donald Shaw
Walter Fisher
Question 2
Narrative paradigm
Marshall McLuhan
Elihu Katz
Walter Fisher
Question 3
The rhetoric
Aristotle
Kenneth Burke
Maxwell McCombs and Donald Shaw
Question 4
Media ecology
Clifford Geertz and Michael Pacanowsky
Marshall McLuhan
Elihu Katz
Question 5
Dramatism
Aristotle
Walter Fisher
Kenneth Burke
Question 6
Agenda Setting Theory
Elihu Katz
Kenneth Burke
Maxwell McCombs and Donald Shaw
Question 7
Uses and Gratifications
Marshall McLuhan
Walter Fisher
Elihu Katz
Question 8
Maxwell McCombs and Donald Shaw
Uses and gratifications
Cultural approach to organisations
Agenda setting theory
Question 9
Uses and gratifications
Aristotle
Elihu Katz
Marshall McLuhan
Question 10
Media ecology
Walter Fisher
Elihu Katz
Marshall McLuhan
Question 11
Narrative paradigm
Elihu Katz
Kenneth Burke
Walter Fisher
Question 12
The rhetoric
Marshall McLuhan
Aristotle
Walter fisher
Question 13
Kenneth Burke
Agenda setting theory
Uses and gratifications
Dramatism
Question 14
Clifford Geertz and Michael Pacanowsky
The Rethoric
Agenda setting theory
Cultural approach to organisations
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