Question 1
Cultural approach to organizations
Clifford Geertz and Michael Pacanowsky
Maxwell McCombs and Donald Shaw
Walter Fisher



Question 2
Narrative paradigm
Marshall McLuhan
Elihu Katz
Walter Fisher



Question 3
The rhetoric
Aristotle
Kenneth Burke
Maxwell McCombs and Donald Shaw



Question 4
Media ecology
Clifford Geertz and Michael Pacanowsky
Marshall McLuhan
Elihu Katz



Question 5
Dramatism
Aristotle
Walter Fisher
Kenneth Burke



Question 6
Agenda Setting Theory
Elihu Katz
Kenneth Burke
Maxwell McCombs and Donald Shaw



Question 7
Uses and Gratifications
Marshall McLuhan
Walter Fisher
Elihu Katz



Question 8
Maxwell McCombs and Donald Shaw
Uses and gratifications
Cultural approach to organisations
Agenda setting theory



Question 9
Uses and gratifications
Aristotle
Elihu Katz
Marshall McLuhan



Question 10
Media ecology
Walter Fisher
Elihu Katz
Marshall McLuhan



Question 11
Narrative paradigm
Elihu Katz
Kenneth Burke
Walter Fisher



Question 12
The rhetoric
Marshall McLuhan
Aristotle
Walter fisher



Question 13
Kenneth Burke
Agenda setting theory
Uses and gratifications
Dramatism



Question 14
Clifford Geertz and Michael Pacanowsky
The Rethoric
Agenda setting theory
Cultural approach to organisations



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