Marketing fundamentals

Average rating : Published by VirginieLONS on November 3rd, 2014
Quiz d'automne - ESDES IPB5 2014

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Question 1
B2B marketing is the process of matching and combining your company's capabilities with the needs of ....

An organization
The end-user
A buying center
Question 2
B2B market structure is more.... than B2C market ?

Dispersed with many buyers
Concentrated with fewer buyers
Question 3
B2B products/services can be ... than B2C products ?

More technically complex
Less customized to user preferences
More standardized
Question 4
Demand in business market is ... .

Determined.
Derived.
Distant.
Elastic.
Question 5
Upstream sub-contractor are .... by the end-user demand.

Less impacted
More impacted
Question 6
Which elements tend to ease buyer-seller relationships ?

Short-term relationships
Interpersonal skills
Limited information exchanged
Question 7
Decision process steps start with

Problem recognition ?
General need description ?
Product specification ?
Question 8
B2B branding starts with

Targeting ?
Segmentation ?
Positionning ?
Question 9
Does a professionally trained buyer behave always rationally ?

Yes, functional involvement and task motives predominate.
No, professionalism is predominant but emotions are not to be negleted.
Question 10
CRM stands for

Consumer Research Management
Customer Relationship Management

Quiz information

Author : VirginieLONS
Difficulty : Easy
Tags : fondamentals, basics, ma...(more)
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