Question 1
What is the main objective of product innovation strategies?
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Increase production costs![]()
Minimize market risks![]()
Define and implement new product ideas![]()
Eliminate competition
Question 2
What percentage of new products fail within two years of launch in Europe? A) 10%
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10%![]()
50%![]()
75%![]()
90%
Question 3
What is the first stage in the New Product Development Process?
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Commercialization![]()
Idea Generation![]()
Business Analysis![]()
Product Testing
Question 4
Which of the following is an internal source for new product ideas?
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Customers![]()
Competitors![]()
Company R&D![]()
Suppliers
Question 5
What framework is used during the idea screening stage?
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SWOT Analysis![]()
R-W-W (Real-Win-Worth)![]()
PEST Analysis![]()
4Ps Framework
Question 6
What is concept testing?
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Testing the physical product in the market![]()
Evaluating the cost structure of a new product![]()
Testing product concepts with target consumers![]()
Analyzing the marketing strategy
Question 7
Which step in the New Product Development Process involves a detailed review of sales, costs, and profit projections?
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Idea Generation![]()
Business Analysis![]()
Product Development![]()
Commercialization
Question 8
What is the purpose of test marketing?
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To launch the product globally![]()
To test the product and marketing program in a real market setting![]()
To increase production speed![]()
To reduce product costs
Question 9
What does commercialization involve?
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Stopping the development process![]()
Introducing a new product to the market![]()
Analyzing customer feedback![]()
Modifying the initial product idea
Question 10
Which type of innovation focuses on small, gradual improvements to existing products?
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Disruptive Innovation![]()
Incremental Innovation![]()
Technological Innovation![]()
Radical Innovation
Question 11
What is a key characteristic of customer-centered new product development?
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High focus on reducing costs![]()
Centered on solving customer problems![]()
Only involving top management in the process![]()
Delaying product launch
Question 12
What is the goal of team-based new product development?
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Increase product costs![]()
Save time and increase effectiveness![]()
Reduce collaboration between departments![]()
Launch fewer products
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